First Appeared Monday, 17 March '08

UCSF Launches New Strategic Plan Website

The University has launched a new website to regularly communicate progress made in implementing the first-ever UCSF Strategic Plan.

The website contains news and information about the plan, which articulates UCSF’s mission, advancing health worldwide™, its vision and these seven strategic directions:

• • Fostering innovation and collaboration
• • Translating discoveries into improved health
• • Educating future leaders
• • Providing highest-quality care
• • Nurturing diversity
• • Promoting a supportive work environment
• • Serving our community

Overall, UCSF has made steady progress since completing the campuswide strategic plan in June 2007. A progress report, posted on the new website here, lists 12 strategies identified for focused attention and progress this academic year, expected outcomes and key challenges ahead.

The website was created by the UCSF Public Affairs department with direction and guidance by the UCSF Strategic Planning Board, which is co-chaired by Peter Carroll, MD, and Elizabeth Blackburn, PhD.

Among the features of the new strategic plan website are:

• • A main news section where stories about the seven strategic directions appear
• • A section dedicated to each strategic direction with related stories and websites
• • A summary of the plan itself and related collateral materials, such as the original story about the plan, a PowerPoint version of the plan and progress report
• • A letter from Chancellor Mike Bishop, MD, who introduced the plan and thanked the strategic planning board for its work thus far
• • A page listing the strategic planning board members and teams who drafted the plan with AMC Strategies, a firm specializing in strategic planning for academic health centers

Behind the Website

Content will be updated regularly by UCSF Public Affairs staff, including Lisa Cisneros, assistant director, Shipra Shukla, internal communications manager, News Services writers and Susan Merrell, staff photographer.

Content also will come from other campus communicators, including the schools and medical center, in the form of links to stories that relate to the strategic plan.

Harpist Lydia Derugin, a longtime member of the campus community, pauses for a photo during the recording session for the strategic plan website banner.

“As always, UCSF Public Affairs welcomes suggestions and story ideas from faculty, staff, students, postdoctoral scholars, residents, alumni and friends,” says Cisneros, who led the development of the website as part of the strategic communications plan.

This website is among the first generated by Public Affairs to employ a new content management system (CMS), thanks to web developer Kirk Franklin, who developed the CMS and placed all the content to the site. Franklin will train Public Affairs staff on the CMS so that they can update the site in a timely and effective manner.

One of the special features of the website is the Flash-animated masthead, which was designed and developed by Laura Shapiro, a principal artist for Public Affairs, who also developed the entire website.

The woman behind the beautiful harp music that accompanies the website’s Flash-animated banner is Lydia Derugin, director of administration and finance for University Advancement and Planning. Derugin graciously agreed to bring in her harp to the Public Affairs studio to record the music. Read more about Derugin here.

Julie Bernstein, web developer for Public Affairs, and her husband, Ziggy Tomcich, a professional audio technician, recorded the music.

For questions or comments about the content of the website, please email Cisneros.

Related Links:

UCSF Strategic Plan website